The Knockoff by Lucy Sykes and Jo Piazza


Title: The Knockoff
Author: Lucy Sykes and Jo Piazza
Publisher: Doubleday
Publication Date: May 19, 2015
ISBN: 9780385539593
Number of Pages: Hardback = 352
How I Got It: NetGalley
Format: Kindle

NetGalley Description:
An outrageously stylish, wickedly funny novel of fashion in the digital age, The Knockoff is the story of Imogen Tate, editor in chief of Glossy magazine, who finds her twentysomething former assistant Eve Morton plotting to knock Imogen off her pedestal, take over her job, and reduce the magazine, famous for its lavish 768-page September issue, into an app.
When Imogen returns to work at Glossy after six months away, she can barely recognize her own magazine. Eve, fresh out of Harvard Business School, has fired “the gray hairs,” put the managing editor in a supply closet, stopped using the landlines, and hired a bevy of manicured and questionably attired underlings who text and tweet their way through meetings. Imogen, darling of the fashion world, may have Alexander Wang and Diane von Furstenberg on speed dial, but she can't tell Facebook from Foursquare and once got her iPhone stuck in Japanese for two days. Under Eve's reign, Glossy is rapidly becoming a digital sweatshop—hackathons rage all night, girls who sleep get fired, and “fun” means mandatory, company-wide coordinated dances to Beyonc√©. Wildly out of her depth, Imogen faces a choice—pack up her Smythson notebooks and quit, or channel her inner geek and take on Eve to save both the magazine and her career. A glittering, uproarious, sharply drawn story filled with thinly veiled fashion personalities, The Knockoff is an insider's look at the ever-changing world of fashion and a fabulous romp for our Internet-addicted age.

My Review:
The Knockoff is The Devil Wears Prada 2.0 and I loved every single word! Where we were previously rooting for new girl Andi to take down Miranda, in this novel we are hoping Imogen can oust bratty Eve. Imogen's initial naive observances are cute and laughable, such as: 
"But the website was just a necessary appendage of the actual pages of the magazine, used mainly as a dumping ground for favors for advertisers and leftover stories. Right?"
Imogen finds support and information in a chatroom called Techbitch (which is the UK title for this release and I love so much better) and learns how to adapt to the changing digital landscape of the magazine industry. So many gasps and giggles in this book that I would recommend it to anyone who loves Candace Bushnell and Lauren Weisberger, as well as tech and fashion lovers. Fingers crossed there is a movie offer for this one because it would be fun to see who would play Imogen and Eve.


** Disclaimer: I received a copy of this book in exchange for an honest review **

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