Review:: "The Gig is Up: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future" by Olga Mizrahi

"The Gig is Up: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future" by Olga Mizrahi (Greenleaf Book Group Press / February 27, 2018)

Goodreads Summary:
Win in a world of increasing choice by becoming the clear, unique fit.


The gig economy is made up of project-based, or on-demand services, that can be provided by anyone. The common denominator in the gig economy is technology, so our modern online-lives provide the perfect marketplace for the ever-diversifying opportunities in the gig economy. By some estimates, 2020 will see half of all workers involved in the gig economy. Are we ready for this seismic shift in our work lives?

​Freelancers need to clearly answer “Why choose you?” so that they stand out in the new economy. Because all workers in the gig economy need to bluntly pose this question to themselves, The Gig Is Up is designed to answer this one key point head-on, giving readers innovative tools like Unique Value Proposition to confidently step up. The Gig Is Up offers the best boots-on-the-ground methods for success, by evolving the reader’s perspective and process. Many books on the gig economy focus on letting people live out their dreams, instead of looking at the realities of what it truly takes to win in a world of increasing choice. People need to understand how to compete and how to put the best version of themselves up front and center. The goal in competing today is to not only be chosen, but to move toward becoming the only choice, over and over again


My Review:
Need some freelance inspiration and some tools for success? I recommend "The Gig is Up: Thrive in the Gig Economy, Where Old Jobs are Obsolete and Freelancing is the Future" by Olga Mizrahi. Full of statistics from McKinsey Global Institute’s 148-page report “Independent Work: Choice, Necessity, and the Gig Economy” and Freelancers Union studies, author Olga Mizrahi identifies the pros and cons of freelancing and offers lots of tips on how to be better. She poses questions that had me thinking, like "What are you willing to do that others cannot or are unwilling to?" and offered tips on customizing profiles, elevator pitches, boundaries, bookkeeping, taxes, references, referrals, contracts and so much more...all in just 174 pages!